Miami's never been known as an authentic sports city due to the many activities the city has to offer its patrons. Not to mention, Miami, Florida is a vacation destination that many across the nation flock to for its beaches and nightlife. Somehow, each and every week during football season, the Miami Dolphins are able to fill seats at Hard Rock Stadium. And that's despite their mediocre play, the Dolphins have been able to encapture their fans' loyalty.
The Miami Dolphins ended their season with a record of 7-9, second in the AFC East, behind the dominant force that is the New England Patriots. The Dolphins have been making some changes to their coaching staff and probably want to find an alternative to starting quarterback, Ryan Tannehill, who appears to not have the ability to lead a football franchise to the postseason. But, as previously stated, the Dolphins fans show up as the team ranked 15th in fan equity, 23rd in social equity, and 9th in road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.