The Atlanta Falcons' Super Bowl LI loss to the New England Patriots was one of the most devastating losses the football franchise has ever experienced. Unfortunately, the Falcons have not been able to return to Super Bowl form ever since. However, the Falcons are in one of the most difficult divisions in all of football with competition like the Carolina Panthers and New Orleans Saints rivaling the organization in the NFC South.
This year the Atlanta Falcons ended their season 7-9 and couldn't clinch a playoff berth. Julio Jones struggled early on to find his way into the endzone while the Falcons defensive intensity varied from game to game. The Falcons have potential to be great, they just have to come together as a collective and trust the process. Prior to the beginning of the 2018-19 NFL season, the Atlanta Falcons ranked 23rd in fan equity, 10th in social equity, and 13th in road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.