For some reason, it appears that the Arizona Cardinals have made their organization comfortable with being mediocre. Over the past several off-seasons, the team has failed to make any major moves to help the franchise regain one their once prominent level of play. And with 35-year-old Larry Fitzgerald on the verge of hanging up his cleats for good, we're not sure if the franchise is going to find some to help Fitz and the Cardinals be competitive next season.
Also, the Cardinals finished their season with an NFL-worst record of just 3-13. Plainly, the organization's execution to win games isn't acceptable and we can understand why fans wouldn't want to attend games to watch their team lose. Hopefully, the Cardinals do right by Larry Fitzgerald and get him some help so that they can compete. The Arizona Cardinals ranked 19th in fan equity and 24th in both social and road equity.
To insure one’s house, one’s car or to underwrite a life insurance policy, that is common practice. But who would pay an insurance premium for his/her thumb, legs or smile? Stars, of course.
At the top of the ranking are the legs of Mariah Carey, worth 810 million USD: The diva became, in 2006, the Gillette brand muse for the advertising campaign «Legs of a Goddess». She then took out an insurance policy with London Lloyds to protect her legs, a decision that is far from being insignificant. Among its customers, the London insurer then included several icons of music, such as Bob Dylan or Rod Stewart.
David Beckham’s body insured for 195 million USD: European champion with Manchester United in 1999, David Beckham was in 2006 the most renowned footballer of the planet. In relation to his sporting activities, he took out an insurance cover for his legs. The huge amount paid for his insurance would reportedly exceed the 103 million USD disbursed by Real Madrid for the cover of Christiano Ronaldo in 2009. The fashion model would later extend his insurance cover to his entire body.
15 million USD in insurance for Kim Kardashian’s curves: The curves of Kim Kardashian are her number one beauty asset. The reality TV star, who is crazy about plastic surgery, has underwritten an insurance policy worth 15 million USD to protect her famous butt.
The culinary critic Egon Ronay assured his taste buds: The famous Hungarian culinary critic has insured his taste buds since 1957, for the amount of 400 000 USD. An original insurance policy which allows him to cover his sense of taste without which he will no longer be able to practice his job.